Text Ads are proven to be one of the most effective marketing tools. But many business owners end up spending their ads budgets not getting any results. There are a lot of aspects behind a successful text ads campaign. One of them is creating a text and here are our 3 main rules in doing it effectively:
#1
Tell your customers what makes your brand unique, stand out. They see hundreds of ads a week, most of them are relevant to their interests. You need to have your unique proposition to catch their attention.
#2
Use the right call to action. Lead your future customers, telling them whats their next step after reading your ad. We shared more details about CTA (call to action) in our previous post.
Have a landing page ready. Whether it is a form to fill or more information to read, landing destination should continue your ad message rather than leading your customers to your home page which might not be matching your call to action and chosen audience.
#3
Have a landing page ready. Whether it is a form to fill in or more information to read, the landing destination should continue your ad message rather than leading your customers to your website home page, which might not be matching your call to action and chosen audience.