CTA (Call To Action) is important element of any digital marketing product. Your CTA has to grab the attention of your visitors immediately and show them an offer that they can’t refuse. To have your CTA strong and effective, follow these rules:
Make your CTA text action-oriented and persuasive
Add strong visuals supporting your message
Create a sense of need and urgency
We've collected some tips and a step-by-step guide to creating an effective call to action for an increase in your conversion rates.
What action do you call for?
If you have never asked this question - you've been losing your leads. At first, it seems that there is nothing simpler and clearer than placing a "Learn More", "Buy Now," or "Contact Us" button, but in order to create a valid CTA, you need to understand the psychology of your visitors.
Your CTA button can have various shapes and colors as long as you follow the main condition of a call button: to be attractive in appearance and well written.
CTA consists of 2 elements: design and text. While the role of design is to attract attention, the role of the text is to make your website visitors (or ads viewers) click it. So, the trick is in combining all these aspects plus having content that would lead to action.
Let's talk about the design aspect: are colors important?
Hubspot ran a test proving that the red color button was more effective than the green one (21% more effective). But it's not just about the color. If red would not match your entire website design or the design of your ad - you need to go with another color. But, CTA button for sure should stand out and be easily found while scrolling through your website (or feed).
Where to place your CTA?
There is no answer for that as it all depends on your website design. The most common place for CTA is the top part of your home page, but it is not necessarily the correct way.
In this example of Lavish Miami Designs website call to action is "Shop Now". That is an appropriate location for an online store so that visitors don't have to navigate through the menu and start shopping instantly. The video banner and the "Special Occasion Dresses" tagline are the content around that call to action.
On our website, you can also see a call to action as "Start Now" button. The content above the button describes the scope of services offered by the agency, and the button itself links to a contact form. The word "Start" represents the starting rocket from the illustration above and keeps the mystery of what will follow after clicking.
Some of the most common and strong CTA words:
Buy Get Send
Book Find Submit
Choose Look View
Contact Request Write Join Shop
Click Order Try
Enroll Download Reserve
Adding "for free" or "now" underlines the benefit or emergency of an action.