LANDING PAGE DESIGN
6 seconds to make your client stay
Landing page is a very powerful marketing tool and one of the most important stages of sales funnel. It is your sales representative that works 24 hours a day. For that reason, your landing page should continue your ads message smoothly, answer your visitor's questions, help them to make a decision, and provide a call to action.
Conversion is the most important goal of the landing page, whether it is filling out a form, subscribing to a newsletter, booking an appointment, downloading a file or making a purchase.
On average, you have 6 seconds to make the right impression on your landing page visitor. This is why it is so important to consider several aspects while creating a landing page. Read more about landing page in our blog post.
You need a landing page if:
If you are running or planning to start a PPC campaign.
Google ranks the ads with a high quality score much higher. Your landing page is one of the many factors affecting your score. An effective landing page design and matching your landing page content to your ads’ content will increase your ranking and reduce your cost per click.
If you are running a promotion.
If you have a seasonal or special product or service to sell online, you might want to separate it from the rest of your website with a stand out design.
If you are blogger or social media influencer.
A landing page is a great opportunity to sell your products, provide downloads, to present current deals, or collect email subscribers.
If you are planning an event
A landing page allows you to collect RSVPs, and give more information about your event.