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Link Building

We tailor our services in line with your objectives to boost your SEO performance by creating reputable backlinks.

Link building can be defined as the accumulation of inbound SEO links to different web pages of yours. This is considered critical for ranking by Google’s algorithm. If a website hopes to better its search engine rankings, they are expected to have a functional, working strategy in place, which can be supplied by experienced link-building pros. 

A lot of businesses have attempted to do link building on their own, but it didn’t end well because it is a time-consuming, expensive, and difficult process. That is why it is recommended that you outsource such tasks to companies like Effective Marketing & Design. At EMD, we make sure you are never short of high-quality SEO backlinks while boasting higher profits in the process. That will also enable you to focus your time on other, more important things. Why not give us a trial today and see how it pans out?

What are backlinks?

Backlinks from popular websites act as a social proof and trust signal. They indicate that your content can be trusted. Anytime a website gets a backlink from a prestigious website, it’s an indication to Google that such content is important and trustworthy. 
Links can also pass authority between pages. What that means is that an inbound link from a website with high authority will automatically
increase your page’s authority, increase rankings, and ultimately lead to higher organic traffic. 

Activities We Recommend Before Getting New Backlinks

Link Building Strategy

Website analysis is part of our strategy to identify the quickest way to grow your visibility and analyze SEO variables such as backlink profile, core vitals, and others.


We also formulate strategies to get links through different methods like outreach, content, link profiles, competitor, and others. 

Keyword analysis

In link building, targeted keywords serve as anchor texts. Our professionals know how to carry out comprehensive keyword research and come up with the right keyword optimization method to get quality backlinks and prevent over-optimization.

Competitor Analysis

Our experts also analyze the backlink profiles of your competitors to reveal link building opportunities that would favor your site. We do domain categorization according to link obtainability and industry relevance. 

Backlink Audits

You need a good backlink profile to boost traffic and drive quality leads to your target pages. We subject your backlink audits to deep scrutiny, and identify backlinks that can cause your website more harm than good.


We obtain a list of all your referring domains, evaluate backlink profiles, identify valuable and weak links, prepare the audit & file for webmasters to decide on which links should be taken down.

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