UNDERSTANDING THE OPPORTUNITY
What Are ChatGPT Ads?
ChatGPT ads are sponsored listings that appear under ChatGPT's answer. When someone asks about a service like yours, your ad can show up right below the reply: your business name, a short headline, an image and a link to your website.
The ads are clearly labeled as sponsored and sit apart from the answer. They don't change what ChatGPT says. They appear to people using ChatGPT's Free and Go plans.
why now
Why Advertise on ChatGPT Now
People now ask ChatGPT where to go, who to call and what to buy. A sponsored spot puts your business next to that question, at the moment someone is deciding.
ChatGPT Ads Manager opened to all US businesses in May 2026, and more than 100,000 advertisers have already run campaigns. Starting early means learning what works for your business while there are fewer competing ads.
ChatGPT Ads Setup and Management
Everything needed to run ads on ChatGPT, from the first account setup to monthly reports.
Eligibility check
Your business category is checked first. Some industries need approval, and some can't advertise yet.
ChatGPT Ads Manager setup
Account, business verification, billing and settings.
Campaign build
Location targeting by city or zip code, context hints that describe the conversations your ad should match, budget and bids.
Ad copy and images
Several headline and description versions for each offer, written for conversations rather than search keywords.
Creative control
OpenAI can now rewrite headlines, translate ads and change the landing page automatically. You decide what stays on and what stays off.
Landing page check
Your page loads fast, matches the ad and is open to OpenAI's ad crawlers. A new Wix landing page can be built if needed.
Conversion tracking
OpenAI pixel or Conversions API, GA4 and UTM links, so calls, bookings and form leads are counted.
Monitoring and reports
Weekly checks and a monthly report in plain English: what ran, what it cost, what it brought in.