Wix is a platform that allows us to create beautiful and user-friendly websites. About 180 million users from all over the world turn to the services offered by the platform. There are a lot of templates adapted for mobile versions and most of the time you don't even need to have any web design knowledge to create a website.
But what's next?
Many people using Wix think that they can sit back and relax while waiting for calls and emails once they publish their website. Unfortunately, that's not that simple. As you need not only to make sure that your website appears in Google search results but also to have a good rank for your target keywords so that potential clients can find you.
Luckily Wix offers few tools to get started with your Wix website SEO. And here are some tips from Effective Marketing & Design on how to do it properly.
Create a checklist
To simplify the process, the first step is to draw up a checklist. This is a useful tool that will help you not only to visualize the entire work plan but also speed up the process of implementation. How do you create it?
First, define the goals to be achieved. Then divide each of the large tasks into smaller ones so that you know the approximate time to complete each of them. Thus, you not only create a clear and understandable plan for your SEO but also know the approximate time that is required for the entire workflow.
An example of a checklist for internal Wix website SEO:
connect a custom domain;
define your target keywords;
add meta titles and descriptions on pages;
optimize headings and content;
run Wix SEO Wizard;
register in search engines, like Google search console, go through additional. settings.
Adding meta titles and descriptions
Meta titles and descriptions are essential for every website page and tell Google about its content. Here is how it looks:
You can add these elements in the edit mode, find the "Pages" item in the menu, and right-click on it. After that, go to the settings of the page you are interested in.
If you want to make sure everything worked out, visit the "View in Google" section, where a preview is available.
Don't forget to include your keywords and to have unique settings for every page.
It is important to check the URL for every page too. A lot of times it doesn't match a page's title.
Content optimisation (video, images, and texts)
For Wix SEO to be successful, the pages need to be titled (headings from H1 to H6). Using a text editor to promote your website, you can easily customize what is written in the required format. The editor can split the text into numbered lists, highlight keys in bold or italics, choose the desired color, etc. Previously we gave more details in one of our blog posts on how to properly allocate H1-H6 headings on your Wix website.
To make your images participate in Google image search, use the trick called Alt text. To do that, click on the selected picture, insert the necessary text into the pop-up line.
Wix SEO Wizard
Website promotion on Wix is not burdensome if you turn to the built-in tool - Wix SEO Wizard. It has a task to check your website for SEO. You can find it on your website dashboard. Enter the keywords and phrases that you'd like to target. After running the app, you will receive a report in which it will be noted whether your website's meta tags, titles, and descriptions are correct.
Please note that you should not rely only on this tool - it does not always function as it should. However, necessary changes can be made to your website in the future to make it more effective.
Don't want to deal with your Wix website SEO optimization and other SEO-related chores? Contact us, and we will help you to set your website in the right direction.