Website redesign represents an important part of a digital marketing strategy. It can help you attract additional customers and improve user experience. But one thing to consider when planning a redesign is the potential impact on your SEO and rankings in search engines.
The good news is that a website redesign does not have to be a negative for SEO. In fact, when done correctly, a redesign can positively affect your rankings by improving your site’s content and structure. Here are some key ways that website redesign can help your SEO:
• Improved speed: A faster loading website helps to improve your user experience and reduces the likelihood of visitors bouncing from your page. It also has a positive impact on page rankings as search engines favour fast loading sites.
• Responsive design: Mobile-friendly and responsive websites are given priority in search engine results. Additionally, since most people use mobile devices to browse websites, a properly designed website will provide better user experience and will likely lead to higher rates of conversion.
• Improved usability: A better designed website means that visitors can more easily navigate your website and find the information they are looking for. This helps to reduce the bounce rate, increasing the chances of them visiting more of your pages. Ultimately, the better user experience is rewarded by search engine algorithms, thus it can help boost your page rankings.
• Optimised content: When redoing your website, you will likely be reworking some of your content. This is a perfect opportunity to optimise your pages and make sure that your content is keyword-rich and relevant. Additionally, making sure you have a carefully considered internal linking structure can also help improve SEO.
Website redesigns can be a powerful tool to help boost SEO, if done correctly. Optimising your content, responsive design, improved speed and usability all work together to improve user experience and increase your website’s visibility in the search engine results. Therefore, it’s wise to consider the potential SEO impact of any website redesign.