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Immersive Website Design

Updated: Feb 15, 2023

Modern requirements for the websites are high. A user should also enjoy being on your website, studying it, and opening it again and again, sharing the links on their social media. One technique that can bring you closer to this ideal is the presence effect or immersiveness. The user feels like a participant in what is happening. Thanks to large photos or videos, a web designer can to put the visitor for a journey inside the website. This technique works incredibly well with images of interiors or landscapes, as well as motion.

Your brand should be unique by bringing an online experience that authentically reflects the point of view of the brand it represents. Using a combination of visual effects, graphical and textual elements, your brand can make stronger connections. From visual attributes to emotions and behavioral responses, the more connected the experience, the deeper the loyalty between brand and user. By approaching a strategy that includes immersive web design, users see new developments in interactivity, design techniques, and integrated interaction. These implementations create experiences that are memorable, useful, and provide ease of use for the user.

While immersiveness can be implemented in any number, including animations, transitions, web graphics, or micro-interactions, motion is one of the most widely used. Any form of interactivity of your website allows your visitors to feel immersed in the content. Analytics show that having a video, animation, or interactivity, rather than just a static image or text, can increase engagement by at least 200 percent. Moving images are stored in long-term memory through communication. If this connection is established with the user, they are more likely to retain and interact long-term. It's important to know when an immersive experience works and when it doesn't. For primarily transactional websites, providing a level of interactivity is essential to the journey, but further immersion can be a significant barrier to the user. Carrying out the journey mapping phase is necessary to create an ideal interaction with the site.


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