Decided to get you new website but frustrated with the content ideas? Don't worry! Spending years developing websites for startups, small and growing businesses, we know how many entrepreneurs don't really know what information to display on their website. Here are recommendations and ideas from Effective Marketing & Design:
Tell your visitors about yourself (your brand). What is the most important thing about your business you'd like to share? Maybe you have a nice story behind it? Brief information about your business and its products/services is a must-have for most of the websites.
Would you like to sell your products/services on your website? Don't hide them under your "Services" or "Shop" tab, make sure you have beautiful preview on the home page. You can place featured services/products with "see more" button. Make sure they are easy to find for your website visitors and you are giving enough information to understand the benefits.
Any number of reviews, even one, can make your business look more trustworthy, especially if reviews are embedded directly from Google, Yelp or Facebook.
Online form, phone number, address and email - is the perfect set. But if you just starting your business and have not established contact info yet - just add online contact form leading to your personal email (which no one will see). MAP is very important to have on your website in case you have physical location.
Needless to mention how important is it nowadays to display your social media links on your website when most of people check brands in social media
Previously we spoke about How to Choose The Right Images For Your Website. All that matters is to look professional - to have high quality photos of your office/store/products/team/portfolio/
Images that are originally made by you build more visitors' trust.
If you have updates not less than once a month - you can create your own news feed. If not - you can share industry news. Good thing there are multiple apps that can do it for you and update your news feed with generated links from various sources.
Are you an expert in your industry, or you just have a lot of thoughts to share?
SUBSCRIBE FOR NEWSLETTERS window
If you have NEWS/BLOG, or your products and services have regular updates - give your visitors opportunity to subscribe.
Show your recent work or your most valuable clients.
Wether you are hosting events or attending professional events - you can announce it on your website.
HOW IT WORKS or FAQ
Having new service that always requires explanation? Make sure you do it on your website, leave less questions and reduce lead conversion time.
Let your customers schedule appointments with you online. Or just offer them to schedule a call consultation with you.
Add information about everyone in your team, especially these engaged in sales.
Having diploma or award to show? Place it on your website to build trust of your visitors.
TERMS & CONDITIONS, RETURN POLICY, SHIPPING
If you are accepting payments online for products and services, we recommend you to have these pages to protect your business and to look professional.
Have questions? Ask us in comments below the post!