If you're a business owner and wondering if you should build a website, we'll save you time looking for the answer - yes, you need one. A good, professionally designed, attention-grabbing, sales-increasing, brand-differentiating website. Here is why:
REASON #1: PEOPLE LOOK FOR YOU ONLINE
One of the benefits of having a small business website is to be where your consumers are. Your search engine optimization (SEO) efforts can pay off in earnest through consistency and proper use of keywords.
SEO helps your website appear in search engine results. The better your website is optimized, the more visible your business will become. Believe it or not, there are more than 3.7 billion searches on Google every day, and there is someone in your area looking for your particular service at the moment. Guess who's profiting?
REASON #2: SALES FUNNEL
If you're doing social media marketing or paying for display ads, you'll need a website to keep potential customers interested in your business.
Think about how you interact with the company before making a purchase or inquiry. Don't you want to know more about it first?
REASON #3: THE MAJORITY OF YOUR CONSUMERS WILL NOT CONSIDER BUSINESS WITHOUT A WEBSITE
Your website is your primary marketing asset because we live in the digital age. Most of the time, people shop online. Mobile phones are always at hand, hence the Internet, which a person turns to for any reason. Consumers expect businesses to have an online presence (including a website) and view a company that doesn't have a website as less professional.
REASON #4: IT IS A DESIGN ON YOUR TERMS
Whether you're hiring a web designer or building your own, every design element can be tailored to your business needs, from color schemes to typography.
Consistency is key in building a brand, and a customized website will help your business stand out.