Perhaps, you are already aware of the importance of a domain name. It is one of the decisions that can impact your business. For instance, your reputation and visibility can be influenced by the kind of domain you are using.
So, at the point of going online, most businesses end up with one domain name that reflects their brand most effectively. But why use one domain name when you can actually get several of them? Well, there are multiple reasons for choosing more than one domain name for your business. We’ll go through seven of those reasons in this post. Let’s begin with reason number one;
Expansion
Most businesses begin on a small scale and expand with time. With more time, you may desire to reach out to a global audience. As such, it is advised that you should work with country-specific domains when you get into international markets. This is very important because the search engines do give more preference to such domains compared to a normal domain name that ends with .com.
Misspelling
If you are familiar with pay-per-click campaigns, you will notice that they use keywords a lot. You can also apply this method when picking a domain name for your business. It makes it easy for potential clients to locate your business on the internet. When you deliberately use misspelled domain name, users can still find you even when they input the wrong business name. This is a better approach as opposed to redirecting users to a competitor’s page or error page.
Special offers
When a business has multiple domain names, it is easier for them to advertise different products & services through customized landing pages.
Restricting competitors
The idea of registering multiple domain names is also helpful, as it limits your competitors from registering a domain name that will be similar to yours.
Search engines
Websites with more than one domain name are easier to locate online. Potential customers prefer to find you via a number of ways instead of using only one domain name.
Domains that are rich in keywords have a way of driving more traffic and making it simpler for search engines to discover you. This is a crucial aspect of search engine optimization strategies.
Brand protection
Online identity and brand protection are some of the most sensitive aspects of any online business. One way to secure your online presence is by having different domain names.