Google offers a lot of tools for businesses and a lot of you never use them, or never heard of them. We'd like to tell you how Google can help you learn about your potential customers and build your marketing strategy without missing your target.
Google Trends is a great tool to learn what are the most hot topics currently in the world, or your country, or your city. Why do you need that information? To write relevant blog posts, to create page titles, social media posts and to come up with new keyword ideas. If you are selling products - you can see what is trending in your specific industry. In the example below we are looking for trends in "web design". We can see that most of the people requesting info about web design are located in New York. Why don't we focus on New York for our next social media campaign?
Another thing we can see is that GoDaddy is growing in demand. Knowing that, we can write a blog article about GoDaddy hosting services or their website builder.
Would be nice to go out there to your target audience and have a conversation with every potential customer on their opinions and preferences, wouldn't it? Google Surveys can make it happen. All you need to do is create questions you'd like to ask your target audience, specify location, demographics and start your survey.
Google Shopping Insights
Valuable tool for these having or starting an e-commerce business. You can learn insight on top brands in your industry, demand by region, by type of product or by season. You can use Google Shopping Insights for your physical location too to learn about demand around your store. If you choose "mobile" filter - you can see what products are trending in search request made from mobile devices around your location.