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  • Six Reasons For Using Multiple Domain Names

    Perhaps, you are already aware of the importance of a domain name. It is one of the decisions that can impact your business. For instance, your reputation and visibility can be influenced by the kind of domain you are using. So, at the point of going online, most businesses end up with one domain name that reflects their brand most effectively. But why use one domain name when you can actually get several of them? Well, there are multiple reasons for choosing more than one domain name for your business. We’ll go through seven of those reasons in this post. Let’s begin with reason number one; Expansion Most businesses begin on a small scale and expand with time. With more time, you may desire to reach out to a global audience. As such, it is advised that you should work with country-specific domains when you get into international markets. This is very important because the search engines do give more preference to such domains compared to a normal domain name that ends with .com. Misspelling If you are familiar with pay-per-click campaigns, you will notice that they use keywords a lot. You can also apply this method when picking a domain name for your business. It makes it easy for potential clients to locate your business on the internet. When you deliberately use misspelled domain name, users can still find you even when they input the wrong business name. This is a better approach as opposed to redirecting users to a competitor’s page or error page. Special offers When a business has multiple domain names, it is easier for them to advertise different products & services through customized landing pages. Restricting competitors The idea of registering multiple domain names is also helpful, as it limits your competitors from registering a domain name that will be similar to yours. Search engines Websites with more than one domain name are easier to locate online. Potential customers prefer to find you via a number of ways instead of using only one domain name. Domains that are rich in keywords have a way of driving more traffic and making it simpler for search engines to discover you. This is a crucial aspect of search engine optimization strategies. Brand protection Online identity and brand protection are some of the most sensitive aspects of any online business. One way to secure your online presence is by having different domain names.

  • Immersive Website Design

    Modern requirements for the websites are high. A user should also enjoy being on your website, studying it, and opening it again and again, sharing the links on their social media. One technique that can bring you closer to this ideal is the presence effect or immersiveness. The user feels like a participant in what is happening. Thanks to large photos or videos, a web designer can to put the visitor for a journey inside the website. This technique works incredibly well with images of interiors or landscapes, as well as motion. Your brand should be unique by bringing an online experience that authentically reflects the point of view of the brand it represents. Using a combination of visual effects, graphical and textual elements, your brand can make stronger connections. From visual attributes to emotions and behavioral responses, the more connected the experience, the deeper the loyalty between brand and user. By approaching a strategy that includes immersive web design, users see new developments in interactivity, design techniques, and integrated interaction. These implementations create experiences that are memorable, useful, and provide ease of use for the user. While immersiveness can be implemented in any number, including animations, transitions, web graphics, or micro-interactions, motion is one of the most widely used. Any form of interactivity of your website allows your visitors to feel immersed in the content. Analytics show that having a video, animation, or interactivity, rather than just a static image or text, can increase engagement by at least 200 percent. Moving images are stored in long-term memory through communication. If this connection is established with the user, they are more likely to retain and interact long-term. It's important to know when an immersive experience works and when it doesn't. For primarily transactional websites, providing a level of interactivity is essential to the journey, but further immersion can be a significant barrier to the user. Carrying out the journey mapping phase is necessary to create an ideal interaction with the site.

  • Digital Journal: Internet Marketing Trends In 2022

    We had summarized a few important facts and figures to assist marketers in getting prepared for 2022. Read more:

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  • Effective Marketing & Design | Website Design | Miami

    Digital Marketing & Website Design Company START A NEW JOURNEY TO SUCCESS We offer all marketing in one place. We do not just create websites, but develop a complete strategy and tools for your business. t GET STARTED WHAT WE CAN DO FOR YOU WEBSITE DESIGN CORPORATE DESIGN SEO SOCIAL MEDIA LOGO DESIGN DIGITAL PR ABOUT US Effective Marketing & Design is known as a reliable and affordable digital marketing company in Miami which specializes in website design. Our mission is to support startups and local businesses achieve their goals in the best way that we can. We are located in the U.S., but our clients live and operate their businesses worldwide. Even though website design is our speciality, this is not even half of the services we provide. From logo design and brand development to social media management and search engine optimisation to graphic and corporate design, we provide everything you could possible need in one place. The majority of our clients are small, fast growing businesses who are looking for an effective start or an aggressive boost to their digital marketing. FEATURED IN: TESTIMONIALS We invest all the experience we have gained over the years running online businesses into each and every project. Each of our websites uses a specific sales logic, adapted to your target audience. We believe that a website should be: ​ ⭐️ Beautiful ⭐️ Selling ⭐️ Effective ⭐️ Compatible. ​ Are you starting a new business? Here is how we can help you: Design a logo and create a branding strategy for the new business Develop a website for the new business Create and implement Search Engine Optimization for your website Start a Google Adwords campaign Design and print presentation and promotion materials, including: business cards, flyers, presentations, booklets, and posters Create and promote social media accounts and content on Instagram, Facebook, LinkedIn, and Youtube Create local business listings on Google, Yelp, Yahoo, Facebook and more.

  • Effective Marketing & Design | Social Media | Miami

    Get Established in Social Media or optimise your existing accounts BEFORE AFTER WHAT IS DIFFERENT? Relevant username ​ Branded Profile picture ​ Instagram photos are more representative of the business ​ Informative bio (description) ​ Address as an active link to get directions ​ Stories highlights ​ Frequent scheduled posts with hashtags and geolocations ​ Higher followers engagement rate Social Media Startup/Revamp Prices Instagram $290 Includes 2 weeks of monitoring and engagement Profile and business page setup Logo placement and optimization Username optimisation List of 30 hashtags Target audience research 2 posts for boosting* 15 min phone consultation or PDF guide on best practices about how to post and share content and how to generate traffic back to your website *Boost post budgetpaid to social media platform) ​ Additional fees: - custom highlight widgets - custom posts background Get This! Facebook $390 Includes 2 weeks of monitoring and engagement Profile and business page setup Page header. Custom background design, optimized for desktop and mobile Description, category, location & hours Target audience research Call to action inplementation Manu (tabs) optimization 2 posts for boosting* 15 min phone consultation or PDF guide on best practices about how to post and share content and how to generate traffic back to your website *Boost post budget paid to social media platform) ​ ​ Get This! LinkedIn $290 Includes 2 weeks of monitoring and engagement LinkedIn Business Page setup Professional custom cover design/photo Business Description and Information Target audience research SEO optimisation 2 posts Get This! * Ad budget is extra and will be charged directly by social media platform REQUEST A QUOTE

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