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  • The Impact of Website Redesign on SEO

    Website redesign represents an important part of a digital marketing strategy. It can help you attract additional customers and improve user experience. But one thing to consider when planning a redesign is the potential impact on your SEO and rankings in search engines. The good news is that a website redesign does not have to be a negative for SEO. In fact, when done correctly, a redesign can positively affect your rankings by improving your site’s content and structure. Here are some key ways that website redesign can help your SEO: • Improved speed: A faster loading website helps to improve your user experience and reduces the likelihood of visitors bouncing from your page. It also has a positive impact on page rankings as search engines favour fast loading sites. • Responsive design: Mobile-friendly and responsive websites are given priority in search engine results. Additionally, since most people use mobile devices to browse websites, a properly designed website will provide better user experience and will likely lead to higher rates of conversion. • Improved usability: A better designed website means that visitors can more easily navigate your website and find the information they are looking for. This helps to reduce the bounce rate, increasing the chances of them visiting more of your pages. Ultimately, the better user experience is rewarded by search engine algorithms, thus it can help boost your page rankings. • Optimised content: When redoing your website, you will likely be reworking some of your content. This is a perfect opportunity to optimise your pages and make sure that your content is keyword-rich and relevant. Additionally, making sure you have a carefully considered internal linking structure can also help improve SEO. Website redesigns can be a powerful tool to help boost SEO, if done correctly. Optimising your content, responsive design, improved speed and usability all work together to improve user experience and increase your website’s visibility in the search engine results. Therefore, it’s wise to consider the potential SEO impact of any website redesign.

  • Digital Marketing Trends in 2023: The Future of Customer Engagement

    Digital marketing has experienced tremendous growth since it first began, and it continues to evolve as technology advances. In recent years, the industry has seen a major shift towards data-driven, personalized marketing efforts. This current pattern is unlikely to change anytime soon, so businesses should take advantage of these hot digital marketing trends for the year 2023: Artificial Intelligence and Machine Learning Artificial Intelligence (AI) and Machine Learning (ML) are two technologies that are changing the way businesses approach marketing. AI algorithms can analyze extensive amounts of information in real-time, providing insights into consumer behavior and preferences that can be used to optimize marketing strategies. From chatbots to personalized product recommendations, businesses are leveraging AI to deliver a more seamless and engaging customer experience. Personalized Marketing Personalized marketing has been a buzzword for several years now, but it’s more important than ever for businesses to get it right. In 2023, companies will continue to use data to understand consumer behavior, preferences, and pain points, allowing them to create tailored experiences for each individual customer. This not only results in more engagement and conversions, but it also fosters a deeper sense of loyalty and trust with the brand. Influencer Marketing Influencer marketing is another trend that shows no signs of slowing down. By partnering with SM influencers, businesses can reach and engage with target audiences in a way that feels authentic and organic. Influencer marketing has proven to be an effective way to drive sales, build brand awareness, and increase customer engagement. Video Content Video content continues to be a critical component of any digital marketing strategy. In 2023, businesses will look for more creative ways to use video to connect with their audience, from explainer videos and product demos to live-streamed events and virtual reality experiences. Video content is a powerful tool for building emotional connections with customers and driving conversions. Voice Search Optimization As voice search becomes more prevalent, businesses will need to optimize their websites and content to rank higher in voice search results. This includes developing conversational and long-tail keyword strategies, as well as improving site speed and mobile optimization to ensure a seamless voice search experience. In conclusion, the digital marketing industry is constantly evolving, and businesses need to stay ahead of the curve to remain competitive. By embracing AI, personalization, influencer marketing, video content, and voice search optimization, companies can build stronger connections with their customers and drive long-term growth and success.

  • 4 Tips for Engaging Texts that Captivate Your Audience

    Writing is an essential part of communication. With the rapidly increasing digital age, engaging texts are becoming more important than ever. Writing texts that interest and engage your target audience can be tricky, but there are a few tricks you can use to help get your ideas across. First and foremost, keep your text clear and concise. Using too many words will not only make the text difficult to read, but also decrease its effectiveness. Place emphasis on using few words that make a big impact. Furthermore, use clarity and focus to get your point across. A well-constructed text should keep the reader engaged and prevent them from being confused or lost. Second, look to incorporate visuals into your text. Images and diagrams can be extremely helpful in conveying complex messages. Try to create graphics that not only illustrate your points, but also can be used as a tool to keep your audience engaged. Add banners, photos, infographics and other visual elements to add depth to your text. Third, consider adding humor to liven the text up. A bit of humor can go a long way in making a text livelier and more entertaining. This is especially important when it comes to writing for an audience that is “bored to death” and needs a spark to engage them. Just be careful with the jokes and make sure they don’t take away from the core message you are trying to convey. Lastly, break up your text into smaller chunks. People can get overwhelmed by long and thick blocks of text, so break them up into manageable pieces. Use subtitles, lists, bullets and other formatting techniques to make it easier for the reader to understand and appreciate your text. Writing clear and concise texts, incorporating visuals, using humor, and breaking up your text into smaller chunks can all help to make your text more engaging and captivating for your audience. By following these simple tips, you can keep your readers engaged for longer periods of time and make sure your message starts to stick.

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  • Effective Marketing & Design | Website Design Starting $590 | Miami

    WEB DESIGN PACKAGES Create a logo for new business - starting $180 Develop a website for new business - starting $590 Landing page development - starting $280 Create and implement Search Engine Optimization to your website - starting $360 Google Adwords campaign - starting $120 Design and print presentation and promotion materials: business cards, flyers, presentations, booklets, posters - starting $90 Create and promote social media accounts and content: Instagram, Facebook, LinkedIn, Youtube Create local business listings: Google, Yelp, Yahoo, Facebook and more REQUEST A QUOTE PORTFOLIO Basic Website $590 One unique design layout and custom design concept ​ One page scrolling website with up to 4 info blocks, menu tabs. Header, Footer, Banner/Slider, About, Services or Products, Contact Form ​ Mobile optimization ​ Social Media integration ​ Online Contact form ​ Stock illustrations ​ Three revision passes ​ 7 business days turnaround ​ Basic SEO settings (titles, links) ​ Content Upload ​ Classic Website $860 One unique design layout and custom design concept ​ Long home page with up to 4 blocks. Up to 7 menu tabs. Header, Footer, Banner/Slider, About, Services or Products, Contact Form 3-4 additional classic pages ​ One video up to 15 sec for banner or background with one revision. Save $75 on each video. ​ Mobile optimization ​ Social Media integration ​ Online Contact form ​ Wix and Shutterstock illustrations + ​ Three revision passes ​ 10 business days turnaround ​ Content Upload ​ Basic SEO settings including Website & Keyword Submission to Google ​ Accessible (ADA compliant) Premium Website $1190 Two unique design layouts ​ Long home page with up to 4 blocks. Up to 7 menu tabs. Header, Footer, Banner/Slider, About, Services or Products, Contact Form ​ 3-4 additional classic pages ​ video for banners or backgrounds. Save $75 on each video. ​ Mobile optimization ​ Social Media integration ​ Online Contact form ​ Wix and Shutterstock illustrations + ​ Unlimited revision passes ​ 20 business days turnaround ​ Content Upload ​ SEO settings including titles, alt texts, Website & Keyword Submission to Google ​ Custom visuals (banner, icons) ​ 1 hour tech support after project completion, or 30 minutes SEO and marketing consultation. ​ Accessible (ADA compliant) Additional Additional page - $45 standard one-section page, $90 long (up to 4 sections) Ecommerce Setup and Design - $160 Booking System Setup and Design - $180 Logo Design - $180-$300 Listings, directories with search and sort functions - $200 Blog setup and design - $120 Wix Website Tutoring - $90/hr

  • Effective Marketing & Design | Website Design | Miami

    Digital Marketing & Website Design Company START A NEW JOURNEY TO SUCCESS We offer all marketing in one place. We do not just create websites, but develop a complete strategy and tools for your business. t GET STARTED WHAT WE CAN DO FOR YOU WEBSITE DESIGN CORPORATE DESIGN SEO SOCIAL MEDIA LOGO DESIGN DIGITAL PR ABOUT US Effective Marketing & Design is known as a reliable and affordable digital marketing company in Miami which specializes in website design. Our mission is to support startups and local businesses achieve their goals in the best way that we can. We are located in the U.S., but our clients live and operate their businesses worldwide. Even though website design is our speciality, this is not even half of the services we provide. From logo design and brand development to social media management and search engine optimisation to graphic and corporate design, we provide everything you could possible need in one place. The majority of our clients are small, fast growing businesses who are looking for an effective start or an aggressive boost to their digital marketing. FEATURED IN: TESTIMONIALS We invest all the experience we have gained over the years running online businesses into each and every project. Each of our websites uses a specific sales logic, adapted to your target audience. We believe that a website should be: ​ ⭐️ Beautiful ⭐️ Selling ⭐️ Effective ⭐️ Compatible. ​ Are you starting a new business? Here is how we can help you: Design a logo and create a branding strategy for the new business Develop a website for the new business Create and implement Search Engine Optimization for your website Start a Google Adwords campaign Design and print presentation and promotion materials, including: business cards, flyers, presentations, booklets, and posters Create and promote social media accounts and content on Instagram, Facebook, LinkedIn, and Youtube Create local business listings on Google, Yelp, Yahoo, Facebook and more.

  • Media About Us | Articles & Interviews With Effective Marketing & Design Team

    Media About Us: Articles & Interviews Four Elements Of a Successful Website Design Stay ahead of the game with our expert insights on website design! Meet Anastasia Enikeeva We’re excited to introduce you to the always interesting and insightful Anastasia Enikeeva. We hope you’ll enjoy our conversation with Anastasia below. Hidden Gems: Meet Anastasia Enikeeva Meet our co-founder and Wix website designer Internet Marketing Trends In 2022 by Effective Marketing & Design Company Internet Marketing Trends In 2022 by Effective Marketing & Design Company Keeping up with the latest digital marketing trends in 2022? Our team at Effective Marketing & Design Company can help you stay ahead of the curve! HOW TO DESIGN A WEBSITE ON WIX IN 2022 Take your Wix web design to the next level in 2022! How To Use Your Website To Target Your Local Audience Grow your business with a website that targets your local audience! Learn how Top 7 Benefits of Owning a Website In 2022 Websites are the way to go in 2022! Take advantage of the top 7 benefits and get your own website today! Why do bloggers require a website of their own? Showcase your work and reach new heights with the power of a website - it's a must for every blogger! Website Accessibility is Must Have in 2022 Useful Tips From Effective Marketing & Design Facebook Ads Strategies That Win in 2022 If you are like our digital marketing team, you have either run Facebook ads in the past or are currently running these.

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